I arrived home last night, turned on the telly, and discovered that ESPN was, in fact, re-airing the US v. People's Republic of Korea game at a more reasonable hour. I had already begun to ponder how best to get the egg off my face (hey, they're not just for breakfast) when I checked online. It turns out that they just don't advertise the second showing and never mention it when tagging the game during other sports coverage or in any of their commercials. And the second showing is not a regular thing. So almost well done, ESPN. You had me right in your corner until I wasn't.
This website is an archive of articles and commentary on branding, design, and culture in Lancaster, PA, from 2004 through 2010.