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2004 – 20xx

Viva 5 Years of Freedom, Liberty, and Nonlinear Progress!

Nida Setthachayanon

Three score and five months ago, a small band of artists and designers brought forth in Lancaster County a Revolution of Pretty, conceived by creativity, and dedicated to the proposition that “good ideas lead to great things.”

Now we are engaged in a great anniversary, commemorating that revolution, and any revolution so conceived and so dedicated, and the progress it has administered in the realm of good ideas. The design community may little note nor long remember what we write here, but it can never forget the many exciting events and projects we have planned to celebrate our five years of nonlinear progress.

On this Cinco de Mayo, we come together to unveil the first of these anniversary projects — our newly redesigned website. As part of our efforts to administer progress, the new design focuses on creating conversations and community around good ideas and great work. You'll be able to comment on the rambling and ranting on our blog, search through our site for your favorite ideas, and (by the end of the year) purchase products and artwork from your favorite international design unit and the hottest local designers, artists, and photographers.

GO Has Successfully Incubated Its First Big Idea

Nida Setthachayanon

GO LLC, the international design unit headquartered in downtown Lancaster, has successfully incubated its first big idea. In collaboration with entrepreneur Michael C. DeCarlo, GO launched Proto, an innovative studio / apprenticeship program powered by young design students, in April 2007. Since then, GO and Mr. DeCarlo have worked to steadily grow the start-up into a self-sustaining, separate business that serves a variety of clients while giving young designers the chance to practice and develop their creative skills.

As a multidisciplinary design studio, GO has focused primarily on creating exciting brands but now sees the need to widen its mission and administer creative progress through the nurturing of future-forward ideas. “We started out bright-eyed and bushy-tailed, ready to conquer the world with our creativity and our newly minted degrees. The last four years have taught us that the world doesn't want to be conquered. It wants to be reimagined,” said Nick Setthachayanon, one of GO’s principals. “Proto is an idea that reimagines the way young designers get their start in this profession and envisions better options available to companies looking for fresh, innovative branding. It combines a need for opportunities for young designers to get professional experience and a [business’s] need for good design.”

“We’ve always believed in doing good work, and that isn’t limited solely to the realm of graphic design,” added Jeronimo Herrera, another member of GO. “‘Good work’ is also about doing right by others.” After receiving numerous inquiries from young designers who wanted to know how to get started or were frustrated in their entry-level jobs, the design unit realized that there were not many opportunities for recent design school graduates to cut their teeth in creative, supportive environments. “They teach you the ‘hows’ in school — how to use Adobe Illustrator and InDesign, how to sketch a logo — but they don't really teach the ‘whys’, that is, the abstract and creative thinking skills necessary to do good work,” Mr. Herrera said. “We had been looking to collaborate with Michael, a former client, for some time when eureka hit with the idea of formalizing our internship program into a separate business entity.” With GO managing the creative direction and a rolling class of proteges providing the manpower, Proto is able to offer clients the same high standards and high quality graphic design for which GO is known, while Mr. DeCarlo brings the bottom-line business experience necessary to drive sales and ensure timely, accountable client service.

With this new venture now fully formed, GO looks to fully transition to its next phase as a creative think tank, or imaginarium, and split its time between managing the day-to-day operations of Proto, producing a GO-branded line of lifestyle obsessions and goods, and concentrate on imagining the world of tomorrow. “The world needs ideas,” stated Mr. Setthachayanon, “and we want to bring those ideas to life.”

GO Presents Inaugural Marathon Mash-Up of Design and Do-Goodery

Nida Setthachayanon

‘Tis the season for giving. Some creative firms have designathons to give back to their communities. Some hold designoramas. GO, the international design unit in downtown Lancaster, believes in going the whole hog. On November 27 and 29, GO will host its first ever Design-O-Rama-Thon, a pro bono marathon design session to benefit not-for-profit organizations in Central Pennsylvania.

Any 501(c)3 nonprofit organization in the Central Pennsylvania region is eligible to participate in GO's Design-O-Rama-Thon 2007. All design consultation and work will be provided free of charge. The event is organized into two 12-hour sessions. The first session, the Design-O-Rama half, will be held on Tuesday, Nov. 27, and will last from 9am to 9pm. On this day, area nonprofits can schedule a meeting with GO to discuss their marketing objectives and project ideas. Projects can cover anything design-related but are limited to those that can be completed within a 12-hour timeframe. The real work comes on Thursday, Nov. 29, the Design-A-Thon part, when GO's creative team and other volunteer graphic designers and writers will roll up their sleeves and bunker down at GO headquarters for 12 straight hours of designing. The intervening time between the Design-O-Rama and the Design-A-Thon, Wednesday, will be spent gathering materials, such as logo files, photography, images, and other content, necessary for the designing to begin on Thursday.

“We believe in doing good work,” says Jeronimo Herrera, GO creative director. “And we wanted to do something for those who do good.”

GO, LLC, is a multidisciplinary design unit in downtown Lancaster, PA. The firm has worked locally with the Lancaster Arts Hotel, the AIDS Community Alliance, and L.I.V.E (Lancaster Investment in a Vibrant Economy). Though nothing like Design-O-Rama-Thon has been held in the area recently, similar events take place in other cities around the country. GO is currently looking for sponsors who are willing to donate reduced or pro bono printing services and/or refreshments to keep volunteers perky and percolating with ideas. Contact us to schedule a Design-O-Rama meeting-slots for Nov. 27 are limited and are first come, first served.