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Sponsor the Max Power Challenge!
March 19-21
Max Power Challenge Spring 2010
at Hardkohr Sports & Fitness in York, PA
Sponsorship opportunities are still available for this 3-day weekend event held at Hardkohr Sports & Fitness in beautiful York County. As a USTA-sponsored Middle States tennis tournament, the Max Power Challenge (Part Deux) is open to players from Delaware, New Jersey, and all over Pennsylvania.
When I think of tennis, I think of Andre Agassi's flowing locks held back by a sweat-stained neon pink Nike headband - or more accurately, the flowing locks of his hairpiece held back by a sweat-stained neon pink headband.
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Social media consultant Daniel Klotz and the inimitable Max Power have teamed up to help out our local firefighters. Turns out that volunteer firefighters get free gym memberships but professional firefighters don't. Plus, they don't have any gym equipment in their firehouse so they're all on their own.
Please donate a sawbuck or two to help them buy this power cage (or whatever it's called) so they can stay in shape and keep saving our lives. Thanks!
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Are you ready to accept the challenge? This August 28, 29, and 30, you can get your Federer on in the first inaugural Max Power Challenge at Bent Creek Country Club.
Any amateur player ranked between 3.0 and 4.5 can sign up for this tennis tournament by visiting the USTA website. The first 50 players receive a free (GO-designed) tournament t-shirt so sign up now!
working on web header images
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That drumbeat going boom boom boom inside your ear as you clutch your knees, trying to fill your lungs? That's not the stereo. That sweat dripping in your eye as you bend down to lift that barbell high one last time? That's not irritating. That burning in your legs and lungs? That's not pain.
That's Max Power.
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At some point between rep 15 and rep 20, someone switched my legs out with wooden stumps. Stumps that clomped loudly on the rubber floor, refusing to bend where my knees had once been. But I was less concerned about them than the fire raging in my lungs, a fire that refused to die down no matter how hard I gulped down air in raggedy gasps. And I was only halfway done with my workout.
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I started lifting occasionally when I played soccer in high school, because I thought it would make me a better player. I shouldn't have wasted my time, since I still rode the bench. Do you know what would have made me a better player? Running. I just really hated running, which is sort of a detriment when you play soccer. (I don't have a problem running during a game or drills - it's just running for the sake of running that kills me. But you can't run during a game if you don't run just to run.)
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I arrived home last night, turned on the telly, and discovered that ESPN was, in fact, re-airing the US v. People's Republic of Korea game at a more reasonable hour. I had already begun to ponder how best to get the egg off my face (hey, they're not just for breakfast) when I checked online. It turns out that they just don't advertise the second showing and never mention it when tagging the game during other sports coverage or in any of their commercials. And the second showing is not a regular thing. So almost well done, ESPN. You had me right in your corner until I wasn't.
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This time I have evidence to support my inconsistent raving rambles on the best team no one will ever hear about it despite the odd media posting regarding such, and the best kind of evidence it is. Interweb evidence. Because we should believe everything we read on the interwebs. So read here and here for some of the reasons why women's soccer failed to capitalize on their raucous success of '99. (If you're wondering what this has to do with the multidisciplinary designing that the Unit at GO is known for, I think someone mentions something about building a brand at some point).
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That's how Nike is advertising the US National Women's Soccer Team. And you'll probably continue to never hear about them, considering that ESPN has decided to air games at 5AM and 8AM. While I normally respect the live broadcast (I'm guessing that's why the games are on at those times) and favor it over the tape-delay, I don't think that doing so in this instance is really a wise choice for a sport that's trying to establish a market and reconnect with its audience after the failure of the WUSA and the retirements of Mia Hamm, Julie Foudy, Joy Fawcett, et al. Those women are giants in women's soccer not just because of their talent and domination but also because of their longevity. They had multiple World Cups and Olympics to seep into the middle American consciousness. They started playing when they were 15 or 16 and kept on playing until they were past 30 - how utterly amazing is that!? I mean, c'mon, they were at the top of their game and at the top of everyone else's game too. And they did it together, as a unit. Gotta love the unitness.
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